About the Agency

Story

After working in the corporate marketing world for 3 years and being asked to help countless local businesses with their marketing efforts, Influenced Marketing came to fruition with just 1 client. While providing freelance work with website support for local Livingston County companies we were driven by something greater. While it was “paying the bills” Spagnoletti got tired of the daily “please fix my website! ok-thanks-bye” phone calls. Having designed and built websites as part of corporate & IT web services for three years, it was a natural “pivot” (+10 points for using start-up buzzword.)
With a background in technology, marketing and copywriting, Spagnoletti found himself in a unique position to offer inspiring, usable, and emotionally engaging websites. It didn’t take long to discover websites were just the foundation of a business’s online presence. Customers want to read, engage, and be educated on a month to month basis across all platforms necessary. This proved to be a valuable differentiation and business took off. Now here we are today.
Inspired by Zappos.com, Influenced Marketing operates under ten core values that direct, shape and drive everything we do.

Core Values

  • Love the journey
  • Think holistically
  • Make work fun and enjoyable
  • Embrace and drive change
  • Pursue growth and learning
  • Focus on the import over the urgent
  • Work smarter, not harder
  • Create honest and transparent relationships
  • Share your wisdom
  • Learn from your mistakes

Positions Available

Website/Social Media Analytics

Someone able to report and read analytics from the web including Google Analytics, social media ad dashboards with metrics and more.

Client Manager

Someone able to communicate efficiently often with many different clients at once monitoring and making sure clients are satisfied.

Online Advertiser

Someone proficient in Google Ad-words, Facebook Ads, Instagram Ads etc.

Sales

We back you 100% with whatever you are selling for us to clients. Great experience.

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Graphic Designer

An expert in Photoshop, Illustrator and more programs to be able to alter images, create flyers, create logos, brochures etc.

Website Coder

An expert in Photoshop, Illustrator and more programs to be able to alter images, create flyers, create logos, brochures etc.

Positions Available

Team Activities

Our organization is close in a sense to actively go out and have team bonding activities with others in the company you normally wouldn’t talk to or see at work.

Travel Time Sets the Mind

We encourage all of our employees to take vacations once a year or after healthy struggles that led to success. This creates clarity of the mind and encourages reflection of the project.

Hobbies

Work life balance is very important to the success of the culture because we strive for open communication among workers and similarities outside of work is key for this.

No Micromanagement/Flexibility

If you don’t give your team and company trust how do you expect them to trust you? Assign tasks and let them research, have a healthy struggle and challenge themselves to figure it out.

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Firm Founders

Trevor Spagnoletti

“If you don’t stand for something, you will fall for anything” – Alexander Hamilton. Culture and building a community of people and clients who come first is what I stand for. I saw a serious problem in the marketing industry where companies hire marketing agencies that straight up don’t communicate, assign deadlines, or give results to the business, which is real marketing. Our number one goal at Influenced Marketing is to create a disruption in the marketing industry where results do matter.

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